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Elise M. Stevens, PhD

Research Focus - Cognitive, Affective, and Behavioral Responses to Health Communication

  • Identifying marketing techniques and features that promote the use of unhealthy products
  • Developing health messages aimed at engagement in health risk behaviors
  • Understanding the appeal of health communication utilizing psychophysiological measures
  • Examining the content areas of tobacco products and marijuana

Representative Publication

Stevens EM, Johnson AL, Leshner G, et al. People in e-cigarette ads attract more attention: An eye-tracking study. Tob Regul Sci. 2020;6(2):105-117.

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In the News

Getting Results…
  • UMass Chan study finds experts most credible among young adults in social media campaigns

    UMass Chan study finds experts most credible among young adults in social media campaigns

    A recently published study by UMass Chan Medical School researchers found that young adults 18-30 years old rated informational Instagram posts about e-cigarettes higher in message and source credibility when the posts came from a health expert compared with a friend or social media influencer.  

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  • UMass Cancer Center funds five UMass Chan research projects

    UMass Cancer Center funds five UMass Chan research projects

    The UMass Cancer Center Pilot Project Program has awarded seed grants to five UMass Chan Medical School research projects to enable investigators to gather pilot data for external cancer-focused funding.

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